‘Word of
mouth’ is still the best 'free' marketing via social media, but there was a time when
we actually used OUR MOUTHS to tell friends and family about what was cool and
happening! Picture High School kids with haircuts equally bad as today’s styles,
except that flash drives were not exchanged and iPods were not being shuffled!!
We dubbed cassette tapes and used the glorious Sony Walkman! And that is not to be confused with Dubstep!? We we’re
like the first cavemen scripting onto walls and translating dinosaur escapades,
as we recorded generation to generation of albums and store bought cassettes,
passing them to each other at soccer practices and sleepovers; the sound
quality degrading with every pass. I first heard and got into some of my
favorite bands this way, and at the time; there was no digital studio
recording, auto-tune or Pro-Tools to make everything sound pretty- so a .49
Maxell cassette would do just fine. Some of my
favorite bands were discovered in this way: Dinosaur Jr., Husker Du, Black
Flag, Metallica (take that Napster!) and U2.
One of the favorite bands circulating during
my senior year (the year I started to really devote time to the bass); was the
band ALL. Formed at the end of pop-punk band The Descendents successful run in the
eighties, the band continued on under a different name with the departure of
singer Milo Aukerman. The band remained essentially the same, with the core of
guitarist Sephen Egerton, drummer Bill Stevenson and bassist Karl Alvarez. They
released a handful of recordings with a few different singers eventually
settling on gruff and tumble vocalist Chad Price. But only two of their “dubbed”
cassette masterpieces made it into our hands that final year in High School:
Allroy’s Revenge and Allroy for Prez.
With songs
like “She’s My Ex”, “I Hate to Love” and lyrics that professed a bygone lover who
“chewed me up, and spit me out like bubblegum”; ALL countered there stumble’s
with love by playing some of the most upbeat and engaging pop-punk to creep
from the Valleys of California, sweep across the Midwest and blast me and my Pennsylvanian
buds into a blissful cauldron of sun and sand we couldn’t possibly reach. These
songs literally helped some of my close friends “get over” High School crushes
and anchoring the whole thing musically without remaining stagnant was the fluid
and pulsating bass of Karl Alvarez.
Sitting in between
the concise and hyper drumming of ex-Black Flag drummer Bill Stevenson and the
wiry and strained power chords of Stephen Egerton, Alvarez had a knack for
moving the bassline and song into an almost danceable groove complete with
plummeting eighth notes and pentatonic runs at any interval. “Wrong Again” off
Allroy for Prez is a perfect example of his largely open but well-constructed
lines that move all around Egerton’s straight forward chord strum. It pulls and
shifts the melody along and doesn’t mind if you follow- in fact the bass
invites you to the warmth and depth that Karl creates. “Daveage” at the close
of Allroy for Prez has a swinging bass part in the verse with liberal use of
major fifths (and really the whole arpeggio of the major & pentatonic scale in varying patterns) and the 7 chord while not stepping on the open chord
guitar part. The tone is warm with a mild punch and he draws the progression
out until the songs' close. The album “Allroys Revenge” follows similar patterns
and again you here the driving use of the major chords; root to octave and it
never sounds forced. Every bass part sounded well-conceived and executed and as
a burgeoning musician- I was eager to soak up new and foreign concepts (I didn't see much use past the eighth fret at the time!).
The thrill
of my life came to me some fifteen years or so later when I was fortunate
enough to be on The Warped Tour for a week with the band I was playing in. We
got to see so many great bands daily like ALL, The Deftones and Bad Religion,
and on the first day of the tour; Frank (the singer of the band I was in) and I
happened on Karl Alvarez trolling the merchandise alcove looking over the wares
being sold. Frank immediately struck up a conversation with him as I stood
there clueless and maybe a little awe struck. He was a genuine guy and I held
off on the “Hey man, do you know how important you were to my development,
blah, blah…” The significance of the moment was that nothing needed to be said
at the time- he had unknowingly assisted in helping me pursue a dream. Even
this blog can’t thank him enough, although I hope you check out these releases
and ALL’s later releases where Karl progressed even more with his tenacious style
abusing a G&L ASAT bass. Word of mouth hasn’t gone away; the exchange from
hand to hand just needs a Wi-Fi connection, IPod and an iTunes account.
Often
unheralded, but no longer overlooked…
Life without the digital world (internet, CDs iPods) was great - I wouldn't trade that experience for anything. Black Flag was a favorite among other punk bands. Another great post!
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